Confirming the news, R Madhusudan, vice president digital of Sa Re Ga Ma, says, “She is a celebrity and has a lot of images and videos. We have bought the licenses for these. The huge demand for celebrity imagery prompted us to do this.”
The content comprises Leone’s pictures, photos, videos and trivia, which will be available on the Internet and mobile apps.
“It’s available on the web and mobile services like Airtel, Docomo and Reliance. The download is free, but one has to pay a daily or weekly subscription fee,” he says.
Ask how he plans to promote the product, and he says, “We ran a contest and a lot of people have participated. We will pick a couple of lucky winners who will have the opportunity to meet Sunny,” says Madhusudan.
He is clear that the content won’t include her films or any of the work that she did for other channels. “This is not content from any film that she has acted in. We haven’t purchased the rights to all her films; she herself doesn’t have rights to those. Apart from acting in films, she has also shot a few videos,” says Madhusudan, adding, “The contract is for a certain period of time. There are some contractual compulsions under which I won’t be able to reveal the actual duration,” he says.
Youth ready to watch people like me on TV: Sunny Leone
She has no regrets for what she does, and knows her work as a porn star goes against Indian culture.
But Sunny Leone says its because the country's younger generation is willing to accept all kinds of people that she has been able to make inroads into the Hindi film industry.
"I did not think that people will like me because of my background, like what I do for my living in the US. I was not sure if it would be accepted here," Sunny, who has made her Bollywood debut with erotic thriller Jism 2, told IANS.
What set the ball rolling for the 31-year-old, Indo-Canadian adult star here was her participation in reality show Bigg Boss 5.
She received the offer for Jism 2 via acclaimed filmmaker Mahesh Bhatt, and the spotlight has been on her ever since.
(With inputs from IANS)
