Wednesday, July 18, 2012

Cocktail touches new heights in box office collection

In the age of Multiplexes, failure is a forgotten word. Inspite of the combined reviews it got from the critics, Saif Ali Khan, Deepika Padukone and Diana Penty starrer 'Cocktail' is minting large cash at the box office. Catchy songs and first-rate advertising are said to be the purpose behind its achievements.

Cocktail was released in most of multiplexes, while it hit small number of single screens. The film authorized a grand starting with its occupancy ranging between 90% and 100% at multiplexes.

After making a 35.65 Crores 1st weekend the movie did somewhat fairly on Monday. The total domestic box-office collections on it's 1st Monday were 6 crores. If you look at the average drop in box office collections it wasn't more than 50% across India.

Taran Adarsh, leading film trade analyst posted on Twitter, "#Cocktail has superb weekend. #Cocktail? is remarkable, faring exceptionally well at plexes. Had an extensive release at plexes, but limited screen count at s screens. #Cocktail collected approx Rs.36 cr nett in its opening weekend. Breakup:- Fri 11 cr, Sat 12 cr, Sun 13 cr. Extra-ordinary!"