We keep banging on about the 'Duchess effect' because Kate Middleton's influence on the fashion industry is not going away, as the Duchess of Cambridge has now reportedly cause a rise in sales of Le Chameau wellies that she recently wore on a camping trip.
The 30-year-old was pictured on her charity trip with a few children, and now the £300 Le Chameau Vierzonard boots while at the Expanding Horizons event in Kent before she headed to the polo that weekend, and now sales of the wellies have gone through the roof.
Giles Palmer, managing director of Wellie-web.co.uk has told The Telegraph that the boots have increased by a whopping 56 per cent.
“We have very much seen a boost in our sales, which are up by 32 per cent. Sales in the wellies have also increased by 56 per cent year-on-year.”
“We've also been inundated with enquiries for the boot she wears. They're very good boots and she must certainly know her wellies,” he continued.
“If Kate wears a product, everyone wants to get hold of it.”
As we've previously reported, Kate does have an extraordinary influence on women wanting to dress like her, or even men who want their partners to dress like Kate.
There's even 'Kate-flation' now, which has seen prices of the items that Kate has rocked out to events actually rise in price from their original cost.
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By Claire Rutter
