Friday, July 13, 2012

Cocktail Box Office – Opening Day Analysis

Cocktail seems to have taken a bumper start in many parts of the country. Starring Saif Ali Khan, Deepika Padukone and Diana Penty, the movie was one of the most awaited one’s of this month and thus the huge box office opening comes as no surprise. The movie might have got average reviews but the good publicity seems to have left its impact.
If you look at North India the movie had an almost 90-100% average occupancy rate in multiplexes. As of now the movie is doing pretty well in Chandigarh, Jalandhar, Ludhiana, Delhi, Noida and Ahmedabad. The average occupancy in movies across the country would be over 80%. It is a huge number for any movie in the recent past. In fact one can easily compare it to opening day of other Blockbusters this year.

Multiplexes in the metros seem to be doing a better business than that of single screen theaters and non-urban areas. The opening day has indeed proved to be bigger than anyone predicted and in the absence of a competition, Cocktail will indeed do some good business. Collections will only increase during the weekend, however average reviews might hit the movie to some extend. All said and done Cocktail seems to be prepared for a rocking journey at the Indian Box Office.